You’ll be scored based on the following key areas:
Brand Awareness
Your brand is what connects to the hearts and minds of your audience. It must be a reflection of your business values and be memorable to your customers.
Engagement
Companies win when they authentically listen to their audience and have a clear content strategy that communicates the right message, to the right people.
Conversion
Are your efforts converting visitors into leads? Learn how your website, content and other marketing channels effectively targets and resonates with your audience.
